Email marketing is when you send emails to people who might be interested in your products or services. It’s a good way to advertise your business and grow online. But some people abuse this method and send emails to everyone, even if they don’t want them. This is called spamming and it’s very annoying and illegal. People hate spammers and they can sue them for bothering them with unwanted emails. So don’t be a spammer, be a smart marketer.
Here’s how not to be a Email Marketing spammer
To not be listed as a spammer in the minds of your target audience, make sure to follow the basic principles of Email Marketing listed below –
Use permission email marketing
This means you only send emails to people who agree to receive them. You can ask them to check a box or click on a link to show their consent. This way, you respect their privacy and avoid trouble.
Be ethical
Permission email marketing is not only legal, but also moral. You don’t annoy people with your emails, you make them happy and curious. You send them useful and relevant information that they care about. You build trust and loyalty with your audience.
Create a good image
When you use permission email marketing, you show that you are a professional and responsible business.People will starting like both you and your product or brand. They will see you as an expert and a friend, not as a pest and a stranger.
Target the right audience
Permission email marketing helps you reach the people who are most likely to buy your products or services. You don’t waste your time and money on people who are not interested or who will delete your emails without opening them. You focus on the people who want to hear from you and who will respond positively to your offers.
Save costs
Permission email marketing saves you from paying fines or losing your internet service provider because of spamming. It also saves you from losing customers or damaging your reputation because of spamming. It’s a good for both you and the customers.
Get appreciation
People who receive your emails with their permission will appreciate your efforts and respect your choices. They will open your emails, read them, click on your links, and buy your products or services. They will also recommend you to their friends and family. They will be happy customers and loyal fans.
Related: How to use Email Marketing?
So, what are you waiting for? Start using permission email marketing today and see the difference it makes for your business. It’s easy, legal, ethical, effective, and fun!
Bottomline
A company did a study in 2001 to see how people react to different types of email marketing. Email marketing is when you send emails to people who might want to buy your products or services. Some emails are sent with the permission of the people, and some are sent without their permission. The study found that people who get emails with their permission are more interested and curious to read them than people who get emails without their permission.
People who get emails with their permission are less likely to delete them than people who get emails without their permission. The study shows that email marketing with permission is better than email marketing without permission. It is legal and ethical, and it makes the people more happy and willing to buy your products or services.
Frequently Asked Questions – FAQs
What is a spam email example?
Someone pretending to be Google and wants you to sign in to Google Docs. They sent you an email that says: “We changed how you sign in. Please sign in to Google Docs to check your account.” The email is not really from Google, but from a fake email address: accountupdate@google.org.com.
What are examples of spammers?
A spammer is someone who sends emails that you don’t want or ask for. They usually want to sell you something or trick you into doing something. Sometimes, they are bad people who want to harm your computer or steal your information with their emails.
Why does email marketing go to spam?
Your email is not set up right. This can make your marketing emails go to the spam folder. It also lets bad people use your brand to send fake emails, like ones that have viruses or try to cheat people.
What is spam in Gmail?
Gmail automatically identifies suspicious emails and marks them as spam